Rocky Brands, Inc.

About Rocky Brands, Inc.

Rocky Brands Inc is a designer, manufacturer, and marketer of premium-quality footwear and apparel under brands including Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The Company operates through three segments: The Wholesale segment, which generates the majority of revenue, distributes products through a broad network of retail channels across the United States, the United Kingdom, and other international markets. The Retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the Contract Manufacturing segment includes sales to the U.S. Military, private label production, and sourcing arrangements for customers.